The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Smith Brunch Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Use of Technology
Supporters all the way
Agency: FRED & FARID / Paris
Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm
Client: Biggans Category: Packaging / Mass-market
Packages of Kungyokudo
Agency: good design company / Tokyo
Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect
Agency: jones knowles ritchie / London
Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
dear mayuko
Agency: Nippon Design Center, Inc. / Japan
Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle)
Agency: Peace Graphics / Nagoya
Client: Tatsumimenten Category: Packaging / Mass-market
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump
Agency: Global Brand and Creative Studio / San Francisco
Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
The Unlikely Hero
Agency: 22squared / Atlanta, Tampa
Client: Interface Category: Motion Graphics / Single
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Category: Influencer Marketing / Episodic
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client: AT&T Category: Influencer Marketing / Episodic
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Broadcast / Any Length - Campaign
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17109M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Brunch Menu
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17110M
Award:
2017 Responsive Environments Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Annual ID:
OS_RE17016M
Award:
2017 Direct Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
Société Générale
Title:
Supporters all the way
Category:
Ambient / Billboards & Transit - Campaign
Annual ID:
OS_DI17065M
Award:
2017 Design Merit Award
Agency:
Bedow / Stockholm
Client:
Biggans
Title:
Biggans Böcklingpastej—a smoked herring fish paste
Category:
Packaging / Mass-market
Annual ID:
OS_DE17173M
Award:
2017 Design Merit Award
Agency:
BVD AB / Stockholm
Client:
GRANIT
Title:
Mellan Rum
Category:
Packaging / Mass-market
Annual ID:
OS_DE17174M
Award:
2017 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Very Chocolate
Title:
Very Chocolate
Category:
Packaging / Mass-market
Annual ID:
OS_DE17175M
Award:
2017 Design Merit Award
Agency:
good design company / Tokyo
Client:
Ouno-kungyokudo Co.,Ltd.
Title:
Packages of Kungyokudo
Category:
Packaging / Mass-market
Annual ID:
OS_DE17176M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Domino's Pizza Group Ltd
Title:
Domino's - The Domino Effect
Category:
Packaging / Mass-market
Annual ID:
OS_DE17177M
Award:
2017 Design Merit Award
Agency:
KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH
Title:
L´EAUNDRY
Category:
Packaging / Mass-market
Annual ID:
OS_DE17178M
Award:
2017 Design Merit Award
Agency:
Nippon Design Center, Inc. / Japan
Client:
Dear Mayuko Co., Ltd.
Title:
dear mayuko
Category:
Packaging / Mass-market
Annual ID:
OS_DE17179M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Tatsumimenten
Title:
Package of Kishimen (flat udon noodle)
Category:
Packaging / Mass-market
Annual ID:
OS_DE17180M
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Mommeostasis
Category:
Television / Short Form - Single
Annual ID:
OS_FI17051M
Award:
2017 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG, smart
Title:
smart - radically open / First Date
Category:
Television / Short Form - Single
Annual ID:
OS_FI17052M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
FedEx
Title:
Passive Aggressive
Category:
Television / Short Form - Single
Annual ID:
OS_FI17053M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Annual ID:
OS_BE17085M
Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Annual ID:
OS_BE17086M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Annual ID:
OS_BE17087M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Annual ID:
OS_BE17088M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Annual ID:
OS_BE17089M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Annual ID:
OS_BE17090M
Award:
2017 Design Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17213M
Award:
2017 Design Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17214M
Award:
2017 Design Merit Award
Agency:
Global Brand and Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: Hillary/Trump
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17215M
Award:
2017 Design Merit Award
Agency:
22squared / Atlanta, Tampa
Client:
Interface
Title:
The Unlikely Hero
Category:
Motion Graphics / Single
Annual ID:
OS_DE17232M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Annual ID:
OS_DE17233M
Award:
2017 UX / UI Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17037M
Award:
2017 UX / UI Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17038M
Award:
2017 UX / UI Merit Award
Agency:
McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17039M
Award:
2017 UX / UI Merit Award
Agency:
Pet Gorilla / Los Angeles + Nest / Palo Alto
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17040M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17041M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17015M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17016M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client:
AT&T
Title:
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17017M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17025M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17026M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17027M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17028M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17029M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17030M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17031M
Award:
2017 Radio Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17032M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO17195M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17033M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17034M
Award:
2017 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17035M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17036M
Award:
2017 Radio Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17037M
Award:
2017 Cross-Platform Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17076M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Sydney
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17077M
